Pureology Hydrate, Moisturising Shampoo, For Medium to Thick Dry, Colour Treated Hair, Vegan Formulas, Sulphate Free for a Gentle Cleanse

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Pureology Hydrate, Moisturising Shampoo, For Medium to Thick Dry, Colour Treated Hair, Vegan Formulas, Sulphate Free for a Gentle Cleanse

Pureology Hydrate, Moisturising Shampoo, For Medium to Thick Dry, Colour Treated Hair, Vegan Formulas, Sulphate Free for a Gentle Cleanse

RRP: £5.14
Price: £2.57
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In 2001, Pureology was founded in California, where they are still based to this day. The main mission of the brand is to create products that work wonders on color-treated hair. Yes, you can use Pureology Hydrate shampoo and conditioner daily. Its formula is gentle on the scalp and strands thanks to clean ingredients free from sulphates, parabens and mineral oils. And the smell? Omg lavender and the mintiness in the conditioner has left my hair feeling so fresh!

Sulphates aren’t necessarily the enemy. In fact, some hair and scalp types will actively benefit at least an occasional wash with a lathering sulphate-based shampoo to remove large amounts of grease, dirt or product build-up. However, their effectiveness can often result in stripping the hair’s natural moisture, which can be a concern for those with hair that’s already dehydrated. For those who colour their hair, the lather can also lift away dye, especially from the roots where we most often shampoo first. Note that sulphate-free shampoos will create very little foam, so, if you’re used to lathering up your shampoo in the shower, this may feel very different to begin. To use your sulphate-free shampoo, you’ll need to work the product into hair a little more physically, taking your time to massage the shampoo into roots and mids, and rinsing out carefully thereafter. You may also find that two applications of sulphate-free shampoo are required to achieve a more “clean” feel. Similar to double-cleansing the skin, the first application will remove dirt and product buildup, while the second will cleanse away any remaining residue. Bleached and chemically straightened hair can also be dryer after processing. If you find sulphate-containing shampoos leave your hair feeling dry and frizzy, you might like to try switching to a gentler sulphate-free shampoo. Dyed and colour-treated hair will prefer washing with a low-lather sulphate-free shampoo that won’t strip dye molecules from the hair, and so will help preserve the colour for longer.The brand has a wide range of products to deal with many common hair issues. Products include the Pureology blonde shampoo, conditioners, leave-ins, hair masks, and more

You may have noticed a trend in recent years towards shampoos and other hair-care products being produced without sulphates. Sulphates, such as sodium lauryl sulphate (SLS) or sodium laureth sulphate (SLES), are a cleansing agent often used in soaps, shower gels and shampoos to create a creamy, foaming lather that helps lift dirt and grease. On many hair types, sulphates cause no issues at all; but it’s a different story for those with delicate scalps, damaged or colour-treated hair. In this instance, these foaming ingredients can prove drying, and can also strip dyed hair of its new colour. The Curly Girl method of caring for naturally curly hair (more on that below) also recommends that you avoid shampoos and conditioners containing sulphates. For these reasons, you’ll find an increasing number of alternative formulas available to gently cleanse and care for hair that are void of sulphates. If you use a lot of styling products, then you may find you still need an occasional wash with a regular sulphate-containing shampoo to remove any stubborn buildup. Should I avoid sulphates in my haircare? And with that comes especially, their range of Pureology hydrating shampoo and conditioners. All of Pureology’s shampoo, treatment masks and conditioners were formulated to keep hair bright, full of life, and vibrant in colour. Coloured hair needs extra care! Whether you're a blonde, redhead or covering grey hair, you need Pureology to achieve maximum vitality. Try salon-quality products such as the Best Blonde Shampoo , Smooth Protection Conditioner or the Pureology Color Fanatic Top Coat Tone Purple for best results.The result is their bottles last a lot longer than other, typical hair care manufacturers. Users also delight in the aromas and spa-like smells which make hair care something to look forward to. Luxurious, gentle, rich-lather shampoo. This creamy and hydrating system of shampoo and conditioner revitalizes, softens, and nourishes dry, colour-treated hair.

  • Fruugo ID: 258392218-563234582
  • EAN: 764486781913
  • Sold by: Fruugo

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